I’m a Digital Designer and Motion Graphics Artist who understands our brains were built for visual information. In this fast paced world people scan information, they don't read all the content.

My work comes from years spent in the fast, unforgiving world of commercial retail — a place where design has to earn attention in seconds. It taught me to treat every frame, every colour choice, every transition as a moment that needs to matter.

I’m always learning, always experimenting, and always looking for ways to bring fresh, meaningful ideas to the teams and businesses I work with. My creative roots go all the way back to puppetry and 2D animation, and that hands‑on, character‑driven start still influences how I tell stories today.

Colour is my obsession — not just as decoration, but as psychology, emotion, and strategy. I love blending bold colour choices with real data and insight to create work that doesn’t just catch the eye, but actually makes an impact.

Outside of digital design, I’m also a children’s author and illustrator. Under my Krafty Rascals imprint, I create playful, character‑led stories that let me explore a different side of my creativity — one that’s messy, joyful, and full of imagination.

Everything I do comes back to one thing: using creativity to make something that matters, whether it’s a motion piece, a brand story, or a book that makes a child smile.