Hello I'm Felicity
As a dynamic Digital Designer
and Motion Graphics Artist, I bring a robust foundation in commercial graphics, primarily within the demanding retail sector.
My approach is consistently results-focused, leveraging design not just for aesthetics, but as a strategic tool to drive measurable success.
I am driven by a commitment to continuous development, always seeking opportunities to make a significant and positive contribution
to forward-thinking businesses.
My unique creative trajectory, spanning from the tactile artistry of puppetry and 2D animation, underpins a distinctive perspective in digital storytelling.
What truly sets my work apart is a profound passion for colour theory, strategically fused with data-driven marketing insights, transforming design
from merely aesthetic to demonstrably impactful.
Further demonstrating an entrepreneurial spirit and a multifaceted creative vision, I am also a published children's author and illustrator, developing my own range of books under the 'Krafty Rascals' imprint.